Youth Science Foundation Canada, a national, bilingual non-profit, serving over 300,000 youth annually through over 100 local volunteer-run affiliates had alienated its funders and was in deficit.
Disruptor developed a long-term strategic and operational plan. Supported by a transformational communication and marketing campaign, we radically shifted perceptions and attracted premium funding from industry and government. Taking them from an annual budget of $685K to over $5.2M, we achieved a 689% increase in support for its flagship program and built a new portfolio of national sponsors.
Disruptor designed, wrote and developed communications materials that helped promote YSF’s Canada-Wide Science Fair and Youth Science Month initiatives.
We developed new positioning, "Changing the way we play science" and emphasized the importance of encouraging youth to engage in project-based science. We positioned youth science as part of the federal government's then-new innovation strategy, asserting the economic imperative of embedding a scientific culture amongst young Canadians.