• Background

    Founded in 2004, Hero launched a single restaurant in Toronto's Yorkville district. Working with founder, John Lettieri and his design partners, Disruptor built the bold, comprehensive brand that's still in use today. Our work helped Hero grow rapidly to over 50 franchises in less than a decade, including hotly-contested concessions at the Air Canada Centre (now Scotiabank Arena), Ricoh Coliseum and Toronto City Hall.

  • The company continues to grow and evolve, with initiatives that include a retail packaging program and a thriving virtual kitchen operation, "Hero VK", for which we developed the brand and marketing support materials.

  • Services

    Brand development and implementation Design of corporate communications Design and implementation of marketing collateral Copywriting and product naming Liaison with partner companies Design and implementation of product brands Design of signage and interior graphics Concept, copywriting and design of advertising campaigns Design and production of retail packaging