Macquarie Group Limited is a global financial services group operating in 32 markets. When they launched their Canadian Private Wealth business in 2010, we worked with senior executives in Toronto and Sydney to adapt their global brand, and create a marketing and communications collateral system.
Over a four-year period, we designed and produced a comprehensive range of corporate, customer-facing and advisor-facing marketing materials for the company's three divisions: Macquarie Private Wealth, Macquarie Financial and Macquarie Global Investments.
Brand integration from global standards
Design and production of marketing collateral
Concept development, design and copywriting for advertising campaigns