• The brief

    Develop a brand design system within the Scotia Wealth Management (SWM) master brand, for (SWM) independent Advisors and Advisor Teams. This replaced the ScotiaMcLeod brand.

  • What we did

    Working closely with senior executives, we helped SWM to make the transition from the ScotiaMcLeod brand to the new Advisor brand, developing a design system and a comprehensive variety of collateral, for print and online initiatives. We designed and produced a range of marketing and communications materials beyond the initial brief and created working templates for future implementation

  • Services

    Consultation Brand development Design concept development Design implementation (online and print) Working templates for studio production