In 2017, Scotia Wealth Management (SWM) asked us to create a brand look and marketing collateral system for its institutional and personal investment services in Mexico, the Caribbean and South America. Our solution, based on elements from the existing SWM guidelines, was enthusiastically received, and was eventually applied to Scotiabank's Global Asset Management brand.
The brand-look is built around of a pattern of squares that form a modified plus symbol. This structure is overlaid on a photographic arrangement with a lifestyle image on the right and an abstract image left.
We found a successful solution to the difficult task of integrating region-specific Imagery and product sub-brands, while remaining faithful to SWM's brand guidelines.
Design and implementation (online and print)
Working templates for studio production